This morning, Cheltenham Town Ladies FC started a donation page raising money for the a new kit… with a twist
If they could reach their target of £2,025, the would have enough to fun a kit brandishing the logo ‘No More Page 3’, supporting the campaign of the same name which is encouraging The Sun to drop pictures of topless women. With this money, the club said, ‘we can achieve our goal and the campaign logo will travel with us all across the south west of the country every match day’.
They smashed the target in just four hours, and by 4pm this afternoon, their Just Giving page had raised £4,653. And counting.
The ‘No More Page 3’ Campaign was started single-handedly by Lucy Holmes. She had the idea last summer, when shocked that the largest female image in The Sun was a young woman showing her breasts, even though Jessica Ennis had just won a gold medal. Lucy sent a letter to Dominic Mohan, The Sun’s editor, but to this day, has had no reply.
Founder Holmes told Healthista: ‘We are overwhelmed and thrilled that we raised the money and are now sponsoring Cheltenham Town Ladies FC!
‘We’re seeing a shift – people are realising that these pictures are a horrible hangover from the 1970s, an incredibly sexists era. The Sun is a paper renowned for sport. Yet it doesn’t encourage girls and young women to play sport, it encourages them to show their breasts for men.
‘It’s time we saw women represented with respect in the media, just like men are.’
The petition needs 871,202 signatures but currently, they have less that 129,000. You can help by signing, and encouraging your friends to too. Find it here. Follow the campaign on Twitter at @NoMorePage3, and on Facebook. You can also get your very own t-shirt on The Fashion Move website.
Do your bit to change the public’s view of women in the media – ‘because boobs aren’t news’.
Lydia Jones blogs at abitofwhatifancy.blogspot.co.uk
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